SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.
Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Search engines like Google want to give searchers the very best results for their queries. If you publish infrequently or sporadically, Google assumes your blog is not a good resource for searchers.
Don’t Forget Meta Data
Meta titles and descriptions are an opportunity for you to tell:
- search engines what a blog post is about
- your audience why they should click through and read it
Remember to use keywords (but don’t stuff them in) and natural, fluent language.
Vary Content Types & Lengths
Always publishing the same type and length of content gets boring fast for both readers and search engines. So don’t forget about the following blog writing tip: when you vary the types and lengths of your content, not only are readers are more engaged, but search engines love your site and send you loads of traffic. That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers.
Always include at least 1 image with every blog post, and use more if you can. Infographics, videos, and slides are excellent visual supplements to your regular written posts.
For your written posts, 400 to 500 words should be the minimum. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Cap your posts at 5000 words; anything longer should be an ebook.